About Us | Agenda

WayNet Director's Report - May 19, 2016

Membership
Changes/Additional Fees:

• (+$300) Detox To Rehab
• (+$300) Total Memberships


• (+$600) Photo Sales: Economic Development Corporation of Wayne County
• (+$600) Total One Time Sales

Advertising/Marketing/Community Relations

• Wayne County Connections TV Show (Viewers directed back to website /Page)
  • Two shows taped on 5/17 featured Sarah Bradley, Director of long-time WayNet member, the Gaar Mansion and Farm Museum. The first episode will begin on May 24, 2016 and the 2nd episode will air beginning on June 28, 2016.
  • The WC Connections page received 38 pageviews from 18 unique users from March 17 through May 18 per Google Analytics.
• Twitter - we now have 1,936 followers, an 2.1% increase. Have sent 3,021 tweets.
• Facebook - 1,077 people "like" our Facebook page (3.5% increase), 74% are female, 25% male. 52.5% are from Richmond, 63.0% are from Wayne County.
• Our Flickr account regularly receives 1,500 to 3,000 views daily. Occasionally, we will have an anomaly and it bursts up to 20,000+ in one day. Our 10,553 photos have received 2,592,033 views since we joined in 2005.
• Our Instagram account (@waynet_org) has 61 posts, 118 followers and 186 following, a 10% increase in followers.

Issues & Projects for March / April / May

• Try multiple times to file our 990N report to the IRS. Continued to receive an error message. A week before it was due, I finally called Congressman Luke Messer's office, who assisted me in contacting the IRS. They offered to file the information mannually and noted they would send a letter when it was complete. I'm still awaiting that letter.
• Filed an NP-20 report with the State of Indiana.
• Reviewed and updated, with David Burton's assistance, our Photo Usage agreement.
• Sold multiple photos to EDC for use on their website and publications. They also purchased the rights for several images to appear in a magazine.
• Sales Opportunities:
  • Gave application to Scott Zimmerman at Center City,
  • talked to Staffmark (Richard), no application yet,
  • Lynn Knight indicated she had spoke to Metz Culinary, no application yet.
  • Created stock reply for generalized requests for linkage. Received a business membership application from Detox to Rehab.
  • Spoke to Amy Dillon at KICKS96. She indicated she would review the opportunity and add to the budget for next year, if it wouldn't fit in this year's budget.
• Printed May invoices on my personal computer so that the quality would be good. Ordered new toner for Canon laser printer.
• Paid office rent - good through 6/1/2017. Contract good through 5/31/2020.
• Technical issues:
  • Removed the old page at ../travel/default.htm and created a redirect that will go to ../travel/attractions.htm
  • Cleaned up old links to werrichmond.org multiple addresses.
  • Created template and transfered files for Historic Downtown Tour. Map is now not working - need to follow up.
  • Update links for member, Gary Arndts
  • Donated HP printer began throwing an error code. Research indicates it is a gear issue.
• Content:
• Updated transporation, Greens Fork Museum, restaurants,

Photo Sessions:

• Egg Hunt
• Rural Wayne County
• Phantoscope
• Model T Museum
• Hook a Kid on Fishing
• Glen Miller Park
• Government Campus & Downtown Richmond
• RAM Volunteer Luncheon
• Primary Election
• Reeveston Homes
• Website Maintenance:
• Clean broken internal links.
• Update logos, links, as requested.
• Review and update page links & calendar events, and press releases as necessary. Take photos.

My To-Do List:

• Website Overhaul - continue transferring pages to new layout - New, Spotlight and Minutes are still outstanding to transfer. Often viewed spotlighted items are transfered as they receive notice.
• Research updated calendar software options
• Ongoing: Schedule guests for County Connections.
• Ongoing: Make calls on members/potential members
• Ongoing: Continue to review & update web pages.
• Prepare & Mail invoices and statements each month, Accounts Receivable
• Ongoing - Review files for clean up using Screaming Frog SEO spider and Optimizr.com.
• Set up Internship/Volunteer Program

Log Analysis

Google Analytics Report for 2015 / Comparison to 2014

Current Google Analytics Report, compare previous period

Current Google Analytics Report, compare same period/previous year

This report compares our analytic figures from March 17, 2016 to May 18, 2016 with the same period the previous 2 months. The second report compares it to the same period the previous year.

Historical Background

The figures that were formerly in this section were created from the statistics generated by the AWStats program offered online by our web host.

One of the major changes that occurred with AMHosting moving our site to a new server (which is supposed to be more stable) is that we no longer have access to AWStats, the statistics program we have been using for years.

The downside is that we can no longer compare apples to apples when looking at our historical data. The good news is that we have had Google Analytics set up on the site for some time, so we can still maintain a long-term overview by looking at this service.

The key - to me - is to properly choose which metrics are important to us and to be able view them quickly and easily on a regular basis. Google Analytics offers such a depth of information, it can feel like you're drowning in it.

Once we have settled on what metrics are important to us, these can be published in a report which is emailed on a regular basis. Should this be sent to the board group mail - once a month?, once a week?, once a quarter?

I just (as in 9/17/15) updated the code used on our website to the most current version for Google Analytics. Hopefully, this will improve the reporting, but there is a small possibility that things could be awry. I will keep monitoring it. I know there are old pages on our site that do not have the Analytics code on them. As I continue to switch the older pages to our new layout, this will be corrected.

Tutorials

• Google Analytics Video Tutorial For Beginners
• Why Google Analytics is Inaccurate
• Learning about Bounce Rate.

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