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WayNet Director's Report - July 21, 2016

Membership
Changes/Additional Fees:

• (+$ 60) Alternatives to Violence Project - AVP Indiana
• (-$ 60) Peer Information Center for Teens, Inc.
• (-$ 60) Seargeant Jeremy Monahan
• (-$ 60) Boy Scouts of America
• (-$ 60) Veach's Toy Station
• (-$300) Richmond State Hospital
• (-$ 60) The Gennett Mansion
• (-$540) Total Memberships


• (+$ 50) Photo Sales: Starr-Gennett Foundation
• (+$125) Photo Sales: Carnival Magazine
• (+$ 50) Photo Sales: Wayne County Area Chamber of Commerce
• (+$ 96) Job Posting: Health Alliance Medical Plans
• (+$321) Total One Time Sales

Advertising/Marketing/Community Relations

• Wayne County Connections TV Show (Viewers directed back to website /Page)
  • Taped show with Paris Pegg, Director of Morrisson-Reeves Library in June. This show will air beginning 7/26.
  • The WC Connections page received 33 pageviews from 20 users from May 20 through July 19 per Google Analytics.
• Twitter - we now have 1,963 followers, an 1% increase. Have sent 3,109 tweets.
• Facebook - 1,120 people "like" our Facebook page (3.99% increase), 75% are female, 24% male. 51.8% are from Richmond, 65.0% are from Wayne County.
• Our Flickr account regularly receives 1,500 to 3,000 views daily. Occasionally, we will have an anomaly and it bursts up to 20,000+ in one day. Our 10,930 photos have received 2,671,408 views since we joined in 2005.
• Our Instagram account (@waynet_org) has 62 posts, 156 followers and 217 following, a 3.22% increase in followers.

Issues & Projects for May / June / July

• Responded to a letter from the State of Indiana noting we did not have a tax-exempt number (which we do). Still waiting for a response.
• Met and/or talked on the phone with people from the Mall. They are wanting photos to enlarge for the walls, but don't seem to be willing to pay for the images.
• Remove multiple non-paying members.
• Entered lots of events and news releases during this period.
• Used 1 week of vacation.
• Sales Opportunities:
  • No application from Center City, yet. Will follow up.
  • Lynn Knight indicated she had spoke to Metz Culinary, no application yet.
• Technical issues:
  • 2 hours on the phone with Adobe regarding CC installation
  • Historic Downtown Tour. Map is now not working - need to follow up.
  • Donated HP printer began throwing an error code earlier this year. Research indicates it is a gear issue.
• Content:
• Updated transporation, Greens Fork Museum, restaurants,

Photo Sessions:

• Dell Harris Dream Court
• MRL Garden
• Cordell Municipal Pool
• Whitewater Gorge Redidication & Richmond Jazz Orchestra
• Wayne County 4-H Fair
• First Bloom & Glow at the Richmond Rose Garden
• Secret Garden Tour
• City of Richmond Employees Picnic
• Website Maintenance:
• Clean broken internal links.
• Update logos, links, as requested.
• Review and update page links & calendar events, and press releases as necessary. Take photos.

My To-Do List:

• Website Overhaul - continue transferring pages to new layout - New, Spotlight and Minutes are still outstanding to transfer. Often viewed spotlighted items are transfered as they receive notice.
• Research updated calendar software options
• Ongoing: Schedule guests for County Connections.
• Ongoing: Make calls on members/potential members
• Ongoing: Continue to review & update web pages.
• Prepare & Mail invoices and statements each month, Accounts Receivable
• Ongoing - Review files for clean up using Screaming Frog SEO spider and Optimizr.com.
• Set up Internship/Volunteer Program

Log Analysis

Google Analytics Report for 2015 / Comparison to 2014

Current Google Analytics Report, compare previous period

Current Google Analytics Report, compare same period/previous year

This report compares our analytic figures from March 17, 2016 to May 18, 2016 with the same period the previous 2 months. The second report compares it to the same period the previous year.

Historical Background

The figures that were formerly in this section were created from the statistics generated by the AWStats program offered online by our web host.

One of the major changes that occurred with AMHosting moving our site to a new server (which is supposed to be more stable) is that we no longer have access to AWStats, the statistics program we have been using for years.

The downside is that we can no longer compare apples to apples when looking at our historical data. The good news is that we have had Google Analytics set up on the site for some time, so we can still maintain a long-term overview by looking at this service.

The key - to me - is to properly choose which metrics are important to us and to be able view them quickly and easily on a regular basis. Google Analytics offers such a depth of information, it can feel like you're drowning in it.

Once we have settled on what metrics are important to us, these can be published in a report which is emailed on a regular basis. Should this be sent to the board group mail - once a month?, once a week?, once a quarter?

I just (as in 9/17/15) updated the code used on our website to the most current version for Google Analytics. Hopefully, this will improve the reporting, but there is a small possibility that things could be awry. I will keep monitoring it. I know there are old pages on our site that do not have the Analytics code on them. As I continue to switch the older pages to our new layout, this will be corrected.

Tutorials

• Google Analytics Video Tutorial For Beginners
• Why Google Analytics is Inaccurate
• Learning about Bounce Rate.

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