WayNet Director's Report - March 16, 2017
Membership
Changes/Additional Fees:
- (+$ 60) The Olde North Chapel
- (-$ 60) Al Gentry
- (-$ 60) Hoosier Corners Square Dance Club, Inc.
- (-$ 60) SOS, Inc.
- (+$ 60) Alternatives to Violence Project - AVP Indiana
- (+$500) Spring Grove Dental
- (+$440) Total Memberships
- (+$150 ) Economic Development Corporation of Wayne County
- (+$150 ) Total One Time Sales
Advertising/Marketing/Community Relations
- Wayne County Connections TV Show (Viewers directed back to website /Page)
- Taped 2 show segments, featuring the Wayne County Departments or Office Holders - running currently
- Current Show Guests include: Ed Pollock and Penn Ansorg, Resource Inventory Council, Betty Smith-Hensen, Wayne County Assessor, and Ron Stevens, Wayne County Coroner.
- Beth Fields is helping organize guests with several upcoming shows, featuring Wayne County Government offices and departments. Thanks, Beth!
- The WC Connections page received 71 pageviews from 30 users from January 19 through March 7 per Google Analytics.
- Twitter - we now have 2,037 followers, a 2.0% increase. Have sent 3,371 tweets.
- Facebook - 1,207 people "like" our Facebook page (2.0% increase), 74% are female, 24% male. 50.4% are from Richmond, 63.7% are from Wayne County.
- Our Flickr account regularly receives 500 to 1,600 views daily. Occasionally, we will have an anomaly and it bursts up to 20,000+ in one day. Our 12,205 photos have received 2,953,965 views since we joined in 2005.
- Our Instagram account (@waynet_org) has 68 posts, 182 followers and 236 following.
Issues & Projects for January / February / March
- Set up Social Media Calendar to plan out items to share over multiple weeks.
- Attend preparation meeting for 50th anniversary of the downtown Richmond explosion.
- Mouse died after many years of valiant service. Researched and replaced using Amazon credits.
- Met with Phil de Amico, new CEO of the Wayne County Area Chamber of Commerce
- Set up Employment ad for Bullerdick Furniture - a sponsor.
- Followed up with the contacts sent to me by Richard Peterson.
- Added Wayne County Challenge and other events to the calendar
- Content:
- Updated: Library of Congress links on our Architecture page
- Update ICL page.
- Update Community pages - populations numbers and the links to the source of those numbers.
- Updated Spotlight Pages:
Wayne Works
Single G - Updated logos for Wayne Bank & Trust, West End Bank and IU East
- Meltdown Ice Festival
- Historical Museum photos
- IN Football Hall of Fame Museum
- Chili Cookoff
- Cope Environmental Center
- Wayne County Genalogical Society
- Joseph Moore Museum
- Sheriff's Press Conference
- Rotary Quiz Bowl
- Earlham Convocation
- Centerville Library
- Website Maintenance:
- Clean broken internal links.
- Update logos, links, as requested.
- Review and update page links & calendar events, and press releases as necessary. Take photos.
- Technical issues:
- Historic Downtown Tour. Map is now not working - need to follow up.
My To-Do List:
- Website Overhaul - continue transferring pages to new layout - New, Spotlight and Minutes are still outstanding to transfer. Often viewed spotlighted items are transferred as they receive notice.
- Research updated calendar software options
- Ongoing: Schedule guests for County Connections.
- Ongoing: Make calls on members/potential members
- Ongoing: Continue to review & update web pages.
- Prepare & Mail invoices and statements each month, Accounts Receivable
- Ongoing - Review files for clean up using Screaming Frog SEO spider and Optimizr.com.
- Set up Internship/Volunteer Program
Log Analysis
Google Analytics Report for 2016 / Comparison to 2015
Current Google Analytics Report, compare previous period
Current Google Analytics Report, compare same period/previous year
This report compares our analytic figures from January 20, 2017 to March 7, 2017 with the same period the previous 2 months. The second report compares it to the same period the previous year.
Note that our unique visits are down significantly, likely due to our site being "dinged" by Google for not being "mobile-friendly". However, our pages/visit and time on site are relatively steady, as compared to 2016. Likely this is because while we're missing the casual surfer, we're retaining our core group of local visitors.
Historical Background
The figures that were formerly in this section were created from the statistics generated by the AWStats program offered online by our web host.
One of the major changes that occurred with AMHosting moving our site to a new server (which is supposed to be more stable) is that we no longer have access to AWStats, the statistics program we have been using for years.
The downside is that we can no longer compare apples to apples when looking at our historical data. The good news is that we have had Google Analytics set up on the site for some time, so we can still maintain a long-term overview by looking at this service.
The key - to me - is to properly choose which metrics are important to us and to be able view them quickly and easily on a regular basis. Google Analytics offers such a depth of information, it can feel like you're drowning in it.
Once we have settled on what metrics are important to us, these can be published in a report which is emailed on a regular basis. Should this be sent to the board group mail - once a month?, once a week?, once a quarter?
I just (as in 9/17/15) updated the code used on our website to the most current version for Google Analytics. Hopefully, this will improve the reporting, but there is a small possibility that things could be awry. I will keep monitoring it. I know there are old pages on our site that do not have the Analytics code on them. As I continue to switch the older pages to our new layout, this will be corrected.
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| Email: | info@waynet.org |
| Phone: | 765.939.0857 |
| Mail: | 50 North 5th St. Richmond, IN 47374 |
| Director: | Board of Directors |
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